The five included American producer and composer, and 2011 Grammy Award nominee, Ryan Leslie, CEO and Founder of SuperPhone, known for his work with some of the biggest names in the music industry; Russian entrepreneur, Ilya Sachkov, whose cyber-security firm is considered one of the best in the world; Russian sporting legend, Evgeni Malkin, one of the finest hockey players currently gracing the world's pitches; his wife, Anna Kasterova, one of Russia's most popular TV personalities; and Akrame Benallal, the rising star of French gastronomy, who is building a sophisticated culinary empire which includes 14 establishments across the globe.
 

Five very different destinies; five unique personalities, united by their outstanding achievements and boundless passion in their chosen field. Parmigiani Fleurier admires the selflessness of these new Friends of the Brand, their enterprising spirit, and the fact that they have been responsible for every step on their path to success. On July 2nd, Leslie, Sachkov, Malkin, Kasterova and Benallal met up to exchange views and share their convictions. The alchemy that took place between them has generated a creative spark; a strength comes from their diversity, one which celebrates the watchmaking values of Parmigiani Fleurier.
 

"I am delighted to welcome these five outstanding figures as Friends of the Brand. Their myriad experiences creates a strength which shines through in their meeting. Seeing them together inspires creativity, and a desire to push the boundaries ever further."

Michel Parmigiani